Get to know us

Mission & History

The global creator economy has seen explosive growth, currently valued at over $127 billion in 2023, with projections to soar to approximately $528 billion by 2030 due to an anticipated compound annual growth rate (CAGR) of 22.5%​This thriving sector, driven by over 300 million creators worldwide, has reshaped how brands and audiences interact. The rise of platforms like YouTube, TikTok, and Instagram has made content creation accessible to millions. About 47% of creators now work full-time, while others pursue this career alongside traditional job.

Baton is tapping into this momentum, empowering influencers and content creators to establish impactful brand partnerships and streamline audience engagement. In a landscape where one-third of creators monetize through ads, Baton’s mission aligns with market needs, helping influencers not only increase earnings but build sustainable digital careers. This focus positions Baton to leverage the creator economy’s continued expansion and the increasing demand for monetization opportunities.

Rohan Bhide

Founder & CEO

Sunny Doultani

Co-founder & COO

Rohan is a Summa cum laude graduate from the University of Pennsylvania, where he studied computer science and economics, laying a robust technical and strategic foundation for his career. Following his education, Rohan joined Meta, where he spent four productive years working on engineering for Facebook Search and Instagram Ads, focusing on enhancing search functionality and optimizing ad performance to drive engagement. During his time there, Rohan was involved in many creator support initiatives including key features for Meta's Creator Studio.

Soon after, Rohan transitioned to the startup world, leading the payouts team at StubHub. There, he applied his big-tech experience to the fast-paced environment of a startup, deepening his understanding of product development and scaling in dynamic markets. Now, as the founder of Baton, Rohan combines his expertise from both corporate and startup sectors to create a platform that bridges brands and influencers, fostering growth within the creator economy.

[LinkedIn] [Instagram]

Sunny graduated with a B. Eng in Computer Engineering from Pune University and followed that with a Masters in CS from NYU. During his time in the US, Sunny chose to focus on real-world problem solving and practical skills. Sunny's core engineering experience is building for Amazon which provided invaluable exposure to retail tech and large-scale systems. He soon joined a leading crypto exchange firm based out of New York that focused on making cryptocurrency more accessible to individuals everywhere.

After moving back to India for personal reasons, Sunny chose to add to his diverse work experience by getting his hands dirty, working as the Head of operations for a manufacturing company. Now wanting to fuel his entrepreneurial spirit, Sunny is looking to apply his range of experience across tech & operations as COO at Baton.

[LinkedIn] [Instagram]

Our team